Case study · Fine jewellery & watchmaking

Beauregard,
the composed campaign.

For the launch of the Ulysse men’s collection, the house of Beauregard needed campaign images worthy of its pieces. Starting point: the watch itself, photographed in the studio. Destination: worlds composed with generative AI, where the object remains exactly itself.

Beauregard campaign image: watch from the Ulysse collection in a world composed with generative AI

House: Beauregard, fine jewellery & watchmaking
Locations: Geneva · Montréal
Commission: Launch campaign, Ulysse men’s collection
Approach: Studio photography + generative AI
Uses: Print, shop window, trade show, digital

The commission

A house of fine jewellery cannot entrust its pieces to an approximate image. Every proportion, every material, every sign the brand has built must stay exact: the dial, the setting, the colour of a gold.

The brief: give the Ulysse collection a campaign world freer than a packshot, without ever betraying the object. Images able to live in a shop window, at a trade show and in very large format, not only in a feed.

The method, on this precise case

This is the heart of “Made, not generated”: AI does not replace the product, it composes the world around it.

Detail of the Beauregard workflow: from the studio photograph of the watch to the composed image — From studio photograph to composed image: the product remains the only truth of the picture.

The real base

The Ulysse watch is photographed in the studio. Proportions, materials, the case’s reflections, the drawing of the dial: everything the house has built is captured and locked. That photograph, not a prompt, is the foundation.

The staging

From the photograph, generative AI becomes a studio material: setting, scale, light, atmosphere. The object enters a world no set would allow, without losing its identity.

The final image

Retouching, assembly, balance: every decision stays held by the eye. The result is a campaign image built over a day, not generated in a second, and made to outgrow the screen.

The images

Beauregard watch photographed in the studio, the real base of the composed campaign — The real base: the watch, framed in the studio before composition.

What the house gains

Singular launch images, impossible to confuse with the generated visuals saturating the sector, and adaptable from press kit to shop window.

A repeatable logic: every new piece photographed in the studio can receive its world, with the same product accuracy and the same eye.

Your collection deserves a world, not a background. Commission an image project